1. 制定整體品牌行銷策略與年度規劃,建立品牌價值與市場定位
2. 規劃並執行產品上市活動、品牌合作、通路推廣與社群行銷計畫
3.分析市場趨勢與消費者行為,優化行銷策略與成效指標(KPI)
4. 跨團隊協作,確保品牌溝通一致性
5. 整合線上(數位、社群)與線下(展覽、快閃、百貨)推廣資源
6. 與國際品牌端溝通協作,進行品牌素材本地化及行銷活動共創
7. 成本控管與行銷預算管理
8. 若會Canva或簡易平面設計能力額外加分
9. 可Hybrid Work
1. Develop overall brand marketing strategies and annual plans to establish brand value and market positioning.
2. Plan and execute product launch campaigns, brand collaborations, channel promotions, and social media marketing plans.
3. Analyze market trends and consumer behavior to optimize marketing strategies and key performance indicators (KPIs).
4. Collaborate across teams to ensure consistency in brand communication
5. Integrate online (digital, social media) and offline (exhibitions, pop-ups, department stores) promotional resources.
6. Communicate and collaborate with international brand partners for localized brand assets and co-created marketing campaigns.
7. Manage costs and oversee marketing budget control.
8. Bonus: Proficiency in Canva or basic graphic design skills
9.Hybrid work available
1. Responsible for marketing materials design.
2. Refining technical documents and promotional materials, as well as renewing and managing websites.
3. Using digital tools to assist in business promotion.
1. 負責公司 穿戴式腦健康設備 與 腦科學實驗設備 的數位行銷規劃與執行。
2. 經營與管理 社群平台(IG / Threads / LinkedIn),包含貼文規劃、互動、數據追蹤。
3. 策劃並執行 線上與線下品牌活動(產品發表、研討會、工作坊、展覽配合)。
4. 拍攝與 剪輯影片、產出圖文內容,確保專業形象並吸引用戶。
5. 協助品牌定位與形象經營,持續提升品牌影響力。
6. 善用 AI 工具 進行文案、圖像與影音產出,提高效率與創意表現。
1. Plan and execute digital marketing strategies for wearable brain health devices and neuroscience research equipment.
2. Manage social media platforms (IG / Threads / LinkedIn), including content creation, posting, engagement, and analytics.
3. Organize and execute online and offline events (product launches, workshops, academic/industry conferences).
4. Produce professional photo, video, and graphic content; handle shooting and editing.
5. Strengthen brand identity and presence, ensuring alignment with company positioning.
6. Leverage AI-powered tools (for text, image, and video generation) to boost efficiency and creativity.