Position overview:
- To lead the Subaru local Marketing team, bringing together strategic thinking and local nuances to deliver a bar none approach in marketing Subaru in-country.
- Need to be equipped with in-depth holistic branding and marketing knowledge, i.e. to be able to identify where our brand’s position is currently and how to mitigate amongst the competitors and amplify our USP and gaining share of voice meanwhile.
- Need to develop sound strategies, formulate media planning/review and oversee creative, above-the-line, below-the-line and on digital,
- Need to ensure consistent outcomes to drive revenue growth, in all media. Need to drive overall Marketing Communications, Marketing Operations and Budget Planning to ensure timely planning and implementation of marketing plans to support growth of Subaru in country.
These include:
• Media buys on all above- the- line and below- the- line activities
• Budget for events and ground activation,
• Digital and activation
- Ensuring direction set and work in conjunction with Events and Corporate Communications, and Regional Marketing to build brand equity and drive ROIs.
- Required to review and develop / optimized SOP and guidelines for brand and marketing collaterals with regional Marketing team to ensure consistency and efficiency in the overall branding and marketing communication of Subaru in-country.
- Need to be overall in charge of:
- Planning of yearly A&P budget
- To raise timely Marketing Fund Application to follow-through
- To monitor and analyse and ensure costs optimization and efficiency based on cost per car
- YTD of each quantitative targets based on cost per unit and rationalize the achievement level based on market situation
- Dealer Marketing, and Events.
- Marketing support for Website, newsletters
Requirements:
- Over 10 years of marketing experience, with understanding of the local creative and media landscape, media consumption patterns and habits and strong analytics background.
- Proven leadership capability with agency experience and/or content experience an advantage.
- Be able to work and lead teams in a high pressured, ROI driven environment.
- Experience in the car industry and managing car brands is an advantage.
- Driving license ( Entitle a company car to use. )
As a Tesla Advisor Enterprise Sales, you will support your clients from the moment they place orders to the team, Enterprise sales, to learn about Tesla through to their delivery day experience. We’ve created one of the most innovative vehicles ever made, and you will help deliver an equally innovative buying and delivery experience.
Responsibilities
• Create a new pipeline from accounts and close deals as a main responsibility. Act as primary point of contact for fleet management, corporate clients, short-term/long-term rental and mobility industry like taxi
• Stimulate the demand by visiting and informing clients in regards to Tesla’s fleet proposition. Organize test drives for potential company car drivers at the workplace or at Tesla location if required.
• Consistent and continued usage of the CRM system, to log appointments, calls, test drives, contacts and meeting notes. Maintain a suite of accurate reports.
• Develop and maintain comprehensive product knowledge in respect of all vehicles, processes and business finance solutions. Conduct competitor analysis on a regular basis.
• Actively contribute to the achievement of monthly sales and delivery targets by meeting and exceeding individual KPI’s.
• Proficient in Sales and Delivery Operations able to execute and consistently deliver a strong client experience with little to no guidance
• Provide the highest level of customer service throughout the full sales and delivery cycle & installation process, as well as continued support throughout ownership
• Be the primary contact point for all client interactions throughout their purchase experience
• Responsible to contact client and collect government subsidy documents and complete government subsidy application process
• Manage own delivery pipeline and ensure vehicle registration process to complete by collect necessary documents on time
• Educate clients on all details of the purchase and delivery journey from initial contact through to delivery day.
• Ensure vehicles readiness in preparation for the actual delivery day
• Execute customer trade-ins and documents on delivery day
• Perform additional responsibilities as assigned to meet business needs
• 從客戶中建立新的銷售管道並完成交易,服務於車隊管理、企業客戶、短期/長期租賃以及出租車等移動行業。
• 通過訪問客戶,向他們介紹特斯拉的車隊解決方案以刺激需求。如有需要,組織潛在公司車輛駕駛員在工作場所或特斯拉地點進行試駕。
• 持續有效地使用CRM系統,記錄約會、電話、試駕、聯繫人和會議記錄。維護準確的報告系列。
• 對所有車型、流程和商業財務解決方案保持全面的產品知識。定期進行競爭對手分析。
• 通過達成和超越個人KPI的方式,積極貢獻於達成月度銷售和交付目標。
• 精通銷售和交付操作,能夠在少至無指導的情況下執行並始終提供良好的客戶體驗。
• 在整個銷售和交付週期及安裝過程中,提供最高水平的客戶服務,並在所有擁有期間持續提供支持。
• 管理個人的交付管道,確保及時收集所需文件以完成車輛登記流程。
• 教育客戶從初次接觸到交車當天的所有購車和交付過程的細節。
• 確保車輛在實際交車日前準備就緒。
• 在交車當天執行客戶的舊車置換及相關文件工作。