這是一個具備策略思維與影響力的角色,你將負責規劃並推動集團層級的公關與品牌形象策略,建立與維護媒體、政府及重要利害關係人的關係。我們期待你具備優秀的議題掌握與危機應對能力,能在多變的環境中快速判斷並制定應對方案,透過精準的溝通、跨部門協作,強化品牌聲譽並推動集團在市場的影響力。
1. 企業品牌形象管理及維護。
2. 負責公關議題及危機事件處理。
3. 產業議題操作、輿情監測與策略規劃。
4. 熟悉媒體與政治生態,並主動經營關係人網絡。
5. 協助規劃、執行公關及媒體活動。
6. 品牌廣告宣傳或公關新聞稿撰寫、發佈。
7. 其他集團品牌內、外部活動講稿。
You will play a strategic and influential role, responsible for developing and executing group-level PR and brand image strategies, as well as building and maintaining relationships with media, government, and key stakeholders. We look for strong issue management and crisis communication skills, with the ability to make quick, sound decisions in a dynamic environment. Through precise communication, cross-functional collaboration, and creative campaigns, you will enhance brand reputation and expand the Group’s influence in both domestic and international markets.
◆ Corporate Image Management and Maintenance:
Develop and implement strategies to build and maintain a positive corporate image.
◆ Industry issue manipulation, public opinion monitoring and strategic planning.
◆ Handling Public Relations Issues and Crisis Events:
Proactively identify and address potential public relations issues.
Develop crisis communication strategies and handle crisis events effectively.
◆ Builds and maintains media and government relations.
◆ Public relations and media activity execution.
◆ Press release writing and publishing.
◆ Draft speeches and prepare talking points for internal and external events.