Main Roles and Responsibilities:
MARKETING CREATIVITY
o Marketing ideas and plans
o Public Relations
o A & P
o Product launches
o Promotion schedules
o Principals’ relationship
o Development of distribution channels
■Actively plan and implement creative marketing ideas and calendars to build the market share and awareness of brands.
■Ensure that all marketing plans are executed in line with brand image and expected standards
■Constantly enhance brand representation and visual display in the stores, ensuring that the in-store merchandising reflects the image and spirit of the respective brands.
■Establish strong relationships with the Principals, Departmental Stores, Perfumeries, and ensure that operational requirements are effectively attended to.
■Formulate effective advertising and public relations strategies to optimize the exposure of brands in the most cost effective way and ensure they are executed in line with desired standard and direction.
■Develop local media and creative campaigns for the brands.
■Establish and maintain good rapport with appointed advertising agencies, media owners, suppliers.
■Ensure that production such as point-of-sale materials, packaging, and brand stationery are produced in line with established image and standards.
SALES & OPERATIONS
o Sales Turnover & Brand Ranking in Departmental Stores
o Counter & Space Negotiation
o Stock Management
o Sales Budget
o Collateral Budget
o Staff Motivation & Training
■Ensure that committed departmental store targets and overall sales targets are achieved.
■Negotiate with store owners for good animation areas and promotional programs.
■Ensure that marketing programs are effectively communicated to the sales team and the necessary logistics are well managed.
■Meet with the sales team regularly to monitor their sales achievement and motivational level.
■Motivate the distribution channels through exciting joint programs, incentives, sales ideas, etc. to ensure that we are accorded preferred status.
■Forecast sufficient selling stocks, testers, POS materials and samples for each promotion.
■Review average sale of the brand and plan purchases accordingly. Slow moving merchandise should be kept to the absolute minimum.
■Ensure stock holding is maintained at the correct level to maximize sales and ensure that merchandise is distributed effectively to meet sales demand.
■Take quick action on slow moving or dead stock. Stock holding should be kept to 60 days.
SALES, FINANCE, P&L
■Prepare and establish annual sales targets and plans for each brand for Management approval prior to start of financial year.
■Ensure approved sales targets are achieved.
■Determine operating and expense budgets for all brands and ensure that such budgets are effectively managed. A&P budget should normally be kept within budget.
■Ensure general costs of carrying out brand management/operations are minimized and profits are maximized effectively.
■Ensure that budgeted product contribution is kept for each brand
■Prepare internal and principal budgets based on company and brand directions taking into account product contributions.
MANAGEMENT REPORTING & OTHERS
■Provide GM/BM with timely, accurate and regular business progress reports.
■Provide also updated and accurate information of general market trends and competitors’ activities for decision making and business development.
■Able to react to change productively and handle other essential tasks as assigned.
■To be the service key trade accounts on designated trade partners. Ensure that overall store efficiency in terms of returns per square foot are kept through brand and corporate promotions
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1. 積極展現品牌主導力,妥善管理行銷溝通、產品開發、產品組合與專案管理,以達成品牌經營目標。
2. 主動發掘商機,並依據消費者洞察與市場趨勢,優化品牌影響力。
3. 良好協作內部跨部門團隊與外部合作夥伴,推動品牌成長。
4. 具備 1 至 3 年快速消費品(FMCG)產業品牌行銷經驗者尤佳。
5. 熟悉節奏快速且需跨部門合作的工作文化。
6. 具備良好的團隊合作精神、學習能力強、正向思維,並擁有優秀的策略思考能力。
1. Actively demonstrate brand ownership to well manage marketing communications, product development, portfolio & project management to deliver business results.
2. Proactively identify business opportunities and optimize brand power according to consumer insights and market trends or observations.
3. Well collaborate with internal cross-function teams and external agencies to drive business.
4. 1~3 years of brand marketing in FMCG industry is highly preferred.
5. Familiar with fast-paced and cross-functional collaboration working culture.
6. Strong team spirit. Strong learning agility. Positive thinking. Good strategic thinking.