1. 制定整體品牌行銷策略與年度規劃,建立品牌價值與市場定位
2. 規劃並執行產品上市活動、品牌合作、通路推廣與社群行銷計畫
3.分析市場趨勢與消費者行為,優化行銷策略與成效指標(KPI)
4. 跨團隊協作,確保品牌溝通一致性
5. 整合線上(數位、社群)與線下(展覽、快閃、百貨)推廣資源
6. 與國際品牌端溝通協作,進行品牌素材本地化及行銷活動共創
7. 成本控管與行銷預算管理
8. 若會Canva或簡易平面設計能力額外加分
9. 可Hybrid Work - 一周可在家工作兩天
1. Develop overall brand marketing strategies and annual plans to establish brand value and market positioning.
2. Plan and execute product launch campaigns, brand collaborations, channel promotions, and social media marketing plans.
3. Analyze market trends and consumer behavior to optimize marketing strategies and key performance indicators (KPIs).
4. Collaborate across teams to ensure consistency in brand communication
5. Integrate online (digital, social media) and offline (exhibitions, pop-ups, department stores) promotional resources.
6. Communicate and collaborate with international brand partners for localized brand assets and co-created marketing campaigns.
7. Manage costs and oversee marketing budget control.
8. Bonus: Proficiency in Canva or basic graphic design skills
9.Hybrid work available
【Scope split】
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~60% Industrial Design, 30% Graphic/Visual Design, 10% UI/UX Design
【Job Description】
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【Industrial Design】 (60%)
• Lead end-to-end industrial design for appearance, CMF (color/material/finish), ergonomics, and HMI guidelines; deliver clear design specifications.
• Create concept and detailed 3D models (e.g., SolidWorks/Rhino/Fusion 360), perform assembly checks, and consider tolerances and DFM/DFA.
• Plan and manage prototyping and pilot builds; align with mechanical/hardware engineering and suppliers on surface treatment and color consistency.
• Maintain design assets and documentation: dimension drawings, exploded views, CMF boards, process sheets, and change control.
• Occasional domestic/overseas travel may be required.
【Graphic / Visual Design】 (30%)
• Produce visual assets for the website, e-commerce, marketing banners, presentation templates.
• Develop and maintain visual assets (icons, labels, packaging guidelines, documentation style).
• Coordinate with external design/illustration/art partners or vendors.
【Basic UI/UX】 (10%)
• Collaborate with cross-functional teams to define overall experience and interface consistency (including buttons/LEDs/indicators and other HMI patterns); create prototypes when needed to validate interactions.
• Own UI planning and design deliverables for web and mobile app interfaces.
【Compensation】
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• Competitive base salary
• Performance-based bonuses
• Year-end bonuses
• Profit sharing
【Important】 The salary shown under "工作待遇 月薪" refers to base pay only. Bonuses mentioned above are calculated separately.