【請至:https://jrg.avature.net/zh_CN/careers/JobDetail/KFC-Marketing-Assistant-Brand-Manager/1868,我們將以這邊收到的履歷為主】
Drive the growth of KFC’s chicken new platform—including Boneless Chicken and Folicious—by leading new product development (NPD), product lifecycle management, integrated marketing communications (IMC), and research. This role also manages external agencies and cross-functional collaboration to meet brand and business objectives.
【Portfolio Strategy & Product Management】
• Develop and execute the overall Boneless Chicken category strategy to strengthen brand equity and deliver sales and margin targets.
• Manage the full product portfolio, covering pricing, promotional planning, and pre/post-campaign performance tracking.
• Partner with commercial marketing, digital operations, and CRM teams to optimize menu positioning and drive product visibility across owned channels.
【NPD Execution & IMC Campaigns】
• Lead end-to-end new product development in collaboration with cross-functional teams including R&D, Supply Chain, Operations, and Finance.
• Coordinate with creative and media agencies to develop and execute IMC plans (ATL + BTL), including post-launch tracking and evaluation.
• Design and implement marketing programs and promotional schemes, ensuring seamless execution and performance monitoring.
【Business Monitoring & Administrative Support】
• Conduct weekly sales and media reviews to track performance and inform decision-making.
• Oversee ad-hoc and ongoing research projects, including brand health checks and consumer insight studies.
• Manage A&P budget and spending efficiency.
• Support the Marketing Manager in preparing key reports, presentations, and meetings.
仕事内容:
1. Oversee day-to-day operations management
2. Oversee and manage the full spectrum of HR functions
3. Oversee and manage the full spectrum of financial functions
4. Oversee and manage the full spectrum of Admin functions
5. Day-to-day Staff management
6. Establish SOP, office regulations, elaborate and implement corporate culture.
7. Market Intelligence & Strategic Input – Play the advisory role to the top management by providing market intelligence and local insights.
8. Assist in the development of strategic plans for operational activity. Implement and manage operational plans in the Japan market.
9. Searching New Partnerships – Liaison with other entities in our Group, to explore, develop and build relationships with new partners & vendors for partnership opportunities.
10. Other duties assigned by management.
応募条件 (must):
1. At least 8 years operations management experience.
2. Familiar with Japan working regulations and environment
3. Proficiency in Word, Excel, PPT and other Window Office programs
4. 日本技術・人文知識・国際業務ビザ
(prefer):
1. Self-motivated and open-minded with ample cultural awareness and eager to work in a multi-cultural environment.
2. Japanese-English Bilingual is a plus (in order to coordinate with other entities in our Group)
3. Multi-cultural management experiance will have advantage.
4. Project management experience will have advantage.
5. 歡迎提供 JIS 職務經歷書