新北市汐止區3年以上大學
[Job Summary]
DFI is seeking a self-driven Senior Product Marketing Specialist to accelerate the growth of our industrial computing solutions across key verticals such as smart manufacturing, smart city, and edge AI applications. This role requires the ability to plan and execute integrated marketing campaigns across digital and offline channels, while developing strategic messaging, compelling content, and go-to-market programs that highlight DFI’s product differentiation.
[Key Responsibilities]
(1) Plan and execute integrated marketing campaigns across online and offline channels, including trade shows, websites, eDMs, and social media.
(2) Develop strategic messaging and positioning aligned with major industry trends and DFI’s product strengths.
(3) Create high-quality marketing assets such as brochures, success stories, press releases, videos, and digital ads.
(4) Collaborate closely with sales, product management, and regional marketing teams to ensure cohesive go-to-market execution.
(5) Conduct market and competitor analysis to support product launches and business development.
(6) Monitor campaign performance using Google Analytics, CRM dashboards, and digital ad metrics, providing actionable insights and optimization recommendations.
(7) Support customer engagement and co-marketing programs, including webinars, partner campaigns, and vertical-focused content.
[Qualifications]
(1) 3–7 years of experience in product or integrated marketing, preferably within B2B technology, industrial computing, or embedded systems.
(2) Proven ability to independently manage projects from planning through execution.
(3) Strong written and verbal communication skills in English.
(4) Familiarity with marketing tools such as Google Analytics, HubSpot, and LinkedIn/Facebook Ads Manager.
(5) Bachelor’s degree in Marketing, Business, Communications, or a related field.
(6) Strategic mindset, strong problem-solving skills, and collaborative attitude.
(7) Experience in edge computing, smart manufacturing, or industrial IoT marketing is a strong plus.