Responsibilities
1. Execute and maintain ad campaigns in Appier proprietary products.
2. Plan and manage multinational advertising campaigns, formulate localized advertising strategies.
3. Analyze data and performance of campaigns, detailed optimization to reaching client's KPI.
4. Co-work with sales managers, account managers, product managers and on various optimization related projects.
5. Adjust and improve the effectiveness of AI models. Improve overall performance of the system.
6. Provide historical data and estimation of performance for the business development team. Assist the development of new customers.