Summary
The main responsibility of the Marketing Communication Employee is to develop video assets for better communication, including external and internal for the company, safeguard the Scania brand and ensure the relevancy and consistency of messages towards the selected target groups.
Key Responsibilities
1. Deliver Marketing Communications
· Independently create and deliver engaging video content that powerfully showcases our brand and products to captivate and connect with the public.
· Execute the marketing communication plan to increase brand awareness and consideration, ensuring effective implementation, follow-up, and alignment with sales and service goals.
2. Drive Digital Communication
· Lead digital innovation by developing active content strategies across social media, search, web, and mobile, maximizing reach while reducing printed material waste.
· Manage official website and leverage digital tools to automate lead generation, enhance customer experience, and support sales and service operations.
3. Sustainability Brand Building
· Strengthen Scania’s position as a leader in sustainable transport through creative storytelling and communication initiatives that highlight Ecolution and sustainability efforts.
· Build and maintain positive relationships with key stakeholders (ex: media, government, municipalities, customer’s customer) to elevate brand trust and advocacy.
1. 協助營業主管執行檔期活動企劃、活動成效分析
2. 營業數據分析、競爭品牌業績分析及情報掌握
3. 與品牌視覺人員溝通促銷活動簽呈與文宣內容安排
4. 協助店鋪人力安排(含排班管理)、處理門市報修等營運支援事項,確保營運順暢
5. 其餘主管交辦事項
Operation Side
1. Assist the Sales Manager in planning and executing promotional campaigns, as well as analyzing post-event performance
2. Conduct sales data analysis, monitor competitor performance, and gather relevant market intelligence
3. Coordinate with brand visual/design teams regarding promotional approvals and marketing material arrangements
4. Support store operations by assisting with staff scheduling, managing maintenance requests, and ensuring smooth daily operations
5. Perform other tasks as assigned by the supervisor