工作職責
1.負責公司產品在抖音廣告平台的投放及優化,達成 ROI、轉化率等廣告目標。
2.制定廣告投放策略,根據市場趨勢、產品特點和目標受眾,設計有效的投放計畫。
3.進行數據監控與分析(CTR、CPM、CPC、轉化率、留存率等),及時調整投放方案。
4.與設計、文案、運營團隊合作,測試不同素材、標題、受眾定位,提升廣告表現。
5.研究抖音平台及競品投放策略,提出優化建議。
6.定期輸出數據報告,對廣告效果進行復盤,優化成本結構。
加分項
•有 TikTok 國際版或其他社交平台廣告投放經驗。
•有美容、美妝、小家電、快消品等電商產品投放案例。
•英文或泰文流利,可協助跨境市場廣告運營。
Responsibilities
1.Manage and optimize advertising campaigns on TikTok Ads Manager to achieve ROI and conversion targets.
2.Develop advertising strategies based on market trends, product features, and target audiences.
3.Monitor and analyze key metrics (CTR, CPM, CPC, CVR, retention rate, etc.) and adjust campaigns in a timely manner.
4.Collaborate with creative, copywriting, and operations teams to test different creatives, headlines, and audience targeting to improve performance.
5.Research TikTok platform updates and competitor strategies, and provide optimization suggestions.
6.Prepare regular performance reports, review campaign results, and optimize cost structure.
Nice to Have
•Experience in TikTok Global or other social media ad platforms.
•Proven cases in beauty, personal care, small home appliances, or FMCG categories.
•Proficiency in English, Thai, or other languages to support cross-border markets.