• Develop and execute SEO strategies what will drive organic growth.
• Monitor and optimize website performance for SEO effectiveness, including site and mobile optimization.
• Leverage data to identify insights and opportunities for SEO improvement.
• Monitor SEO trends and best practices to ensure best-in-class SEO.
• Conduct technical SEO audits to identify and address issues related to site architecture, crawlability, and indexability.
• Collaborate with cross-functional teams to ensure SEO initiatives are successfully implemented.
• Maintain relationships with external vendors and work on implementing backlinks with publisher sites.
• Create and maintain SEO documentation and reports.
• Monitor and report on competitor activity.
• Implement and manage structured data to enhance search engine understanding and visibility of rich snippets.
• Deploy and manage tracking pixels and tags. Use GTM to implement tracking and ensure comprehensive tag coverage for traffic and user behavior monitoring.
• Utilized HubSpot's SEO tools and content strategy features to optimize website performance, implement structured data, and monitor keyword rankings
工作如下:
<策略制定與執行>
規劃並實施推動自然流量成長的SEO策略。
<網站與行動裝置的SEO優化>
持續監控與優化網站效能,確保在桌機與手機端都符合SEO最佳實踐。
<數據分析與洞察>
使用數據分析工具(如Google Analytics、Google Search Console)來找出優化機會。
<技術SEO>
*進行技術性SEO審查,包括網站結構、爬蟲可讀性、索引狀況等。
*使用結構化資料(structured data)來提升搜尋引擎的理解能力與豐富摘要(rich snippets)。
<跨部門協作>
與開發、內容、市場等其他部門合作,確保SEO策略落地執行。
<競爭對手分析與外部合作>
監控競品SEO活動,並與外部內容發行方合作建立反向連結。
<追蹤代碼與標籤管理>
使用GTM(Google Tag Manager)部署追蹤像素與標籤,確保資料完整性。