「數位媒體廣告投放與優化 - Senior Account Executive」的相似工作

《工作內容》 ★配合公司產品，規劃並執行行銷活動。 ★設計製作平面文宣、DM目錄、周邊商品、官網圖文編輯。 ★產品行銷影片製作、剪輯。 ★協助撰寫FB、IG行銷宣傳文案，社群網站管理及維護。 ★其他主管交辦事項。 《職務條件》 ★具備英文聽說能力。 ★能熟練操作美編設計軟體、影片剪輯軟體。 ★具跨部門溝通協調能力。 ★有食品零售業行銷經驗者尤佳。 《福利制度》 ★年終2個月以上。(發放時需在職，到職當年度依比例) ★國內/外員工旅遊。 ★團體意外險。 ★員工購物優惠。 ★各類美食商品/零食餅乾，不定期免費供應。 ★咖啡無限暢飲。

Main Roles and Responsibilities: MARKETING CREATIVITY o Marketing ideas and plans o Public Relations o A & P o Product launches o Promotion schedules o Principals’ relationship o Development of distribution channels ■Actively plan and implement creative marketing ideas and calendars to build the market share and awareness of brands. ■Ensure that all marketing plans are executed in line with brand image and expected standards ■Constantly enhance brand representation and visual display in the stores, ensuring that the in-store merchandising reflects the image and spirit of the respective brands. ■Establish strong relationships with the Principals, Departmental Stores, Perfumeries, and ensure that operational requirements are effectively attended to. ■Formulate effective advertising and public relations strategies to optimize the exposure of brands in the most cost effective way and ensure they are executed in line with desired standard and direction. ■Develop local media and creative campaigns for the brands. ■Establish and maintain good rapport with appointed advertising agencies, media owners, suppliers. ■Ensure that production such as point-of-sale materials, packaging, and brand stationery are produced in line with established image and standards. SALES & OPERATIONS o Sales Turnover & Brand Ranking in Departmental Stores o Counter & Space Negotiation o Stock Management o Sales Budget o Collateral Budget o Staff Motivation & Training ■Ensure that committed departmental store targets and overall sales targets are achieved. ■Negotiate with store owners for good animation areas and promotional programs. ■Ensure that marketing programs are effectively communicated to the sales team and the necessary logistics are well managed. ■Meet with the sales team regularly to monitor their sales achievement and motivational level. ■Motivate the distribution channels through exciting joint programs, incentives, sales ideas, etc. to ensure that we are accorded preferred status. ■Forecast sufficient selling stocks, testers, POS materials and samples for each promotion. ■Review average sale of the brand and plan purchases accordingly. Slow moving merchandise should be kept to the absolute minimum. ■Ensure stock holding is maintained at the correct level to maximize sales and ensure that merchandise is distributed effectively to meet sales demand. ■Take quick action on slow moving or dead stock. Stock holding should be kept to 60 days. SALES, FINANCE, P&L ■Prepare and establish annual sales targets and plans for each brand for Management approval prior to start of financial year. ■Ensure approved sales targets are achieved. ■Determine operating and expense budgets for all brands and ensure that such budgets are effectively managed. A&P budget should normally be kept within budget. ■Ensure general costs of carrying out brand management/operations are minimized and profits are maximized effectively. ■Ensure that budgeted product contribution is kept for each brand ■Prepare internal and principal budgets based on company and brand directions taking into account product contributions. MANAGEMENT REPORTING & OTHERS ■Provide GM/BM with timely, accurate and regular business progress reports. ■Provide also updated and accurate information of general market trends and competitors’ activities for decision making and business development. ■Able to react to change productively and handle other essential tasks as assigned. ■To be the service key trade accounts on designated trade partners. Ensure that overall store efficiency in terms of returns per square foot are kept through brand and corporate promotions Recruitment Privacy Notice By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

工作內容: -開發與拓展幼兒通路活動，有效推廣產品 ， -維護並深化既有通路合作，持續招募新客 -根據產品特性和幼兒美語需求，提出創新且務實的異業合作方案 -通路行銷團隊管理，進度掌控和活動成效分析 -通路活動預算控管 -其他主管交辦事項 條件要求: • 五年以上工作經驗，教育產業相關經驗尤佳 • 具備品牌通路思維，能從策略到執行完整 • 優秀的溝通與表達能力，有效跨部門協調 • 抗壓性佳，樂於挑戰並具持續學習心態 • 高度自律與執行力，能獨立完成任務並達成目標 • 基本英文溝通能力，熟悉 Office 操作

▍工作職缺介紹｜行銷企劃 Marketing Planner 斯科特運動團隊的屬性為運動教育服務業，與一般服務業不同；我們每年舉辦上千人次的寒暑假運動營隊，面對來自五大城市的家長與孩子，行銷將扮演產品價值的翻譯者與情感連結的建立者。 本職位專注於每一次寒暑假營隊的內容企劃、報名轉化與溝通動線設計，讓「想報名變成真的報名」。 【行銷企劃發想與內容撰寫】 針對每梯寒暑假營隊，需主動發想營隊的主軸、視覺概念、品牌訊息，轉化為具體的指令與執行需求，協同平面設計與影音剪輯，完成素材產出與檔期規劃。 【社群行銷內容規劃與執行】 熟悉 Facebook、Instagram、Threads、LINE@、Google 商家等社群平台，能制定貼文策略與素材分眾方向，針對不同家長族群產出適合的文字與文案結構。 【廣告與報名動線規劃】 搭配檔期與新課程推出時程，規劃合適的廣告圖文結構、投放目標群設定與動線設計，協助提升報名轉化率與填單意願。 【廠商找尋、洽談與配合】 寒暑期活動物料（證書、服飾、贈品、印刷品等）皆有對應供應商，需根據流程找尋與合作對象，確保物料準時交付，並與廠商建立良好合作關係。 【營隊活動期間任務】 現場行銷總控：監督活動是否依照行銷與課程計畫執行，若遇突發狀況，能主動啟動備案處理與統籌溝通。 工讀生協調與任務監督：安排、監控現場工讀生之工作流程，確保每一場活動流暢執行。 事件統整與回報安排：每日活動結束後，負責統整現場事件回報、提出改進方案，並協助安排工讀生檢討會議。 【你會喜歡這份工作的理由】 ✔ 這不是每天發幾則貼文的社群小編，而是主導品牌寒暑假營隊行銷命脈的企劃角色 ✔ 全台五大城市的營隊品牌操作，你的想法能直接被看見，並影響超過上萬名家長與孩子的報名決策 ✔ 從前期企劃到現場落地，完整參與專案的全流程經驗 ✔ 團隊設定方向但尊重創意，鼓勵提出新玩法新策略 ✔ 與設計、課務、教學、行政跨部門合作，快速成長與學習

工作內容: -開發與拓展幼兒通路活動，有效推廣產品 ， -維護並深化既有通路合作，持續招募新客 -根據產品特性和幼兒美語需求，提出創新且務實的異業合作方案 -通路行銷團隊管理，進度掌控和活動成效分析 -通路活動預算控管 -其他主管交辦事項 條件要求: • 五到十年以上工作經驗，教育產業相關經驗尤佳 • 具備品牌通路思維，能從策略到執行完整 • 優秀的溝通與表達能力，有效跨部門協調 • 抗壓性佳，樂於挑戰並具持續學習心態 • 高度自律與執行力，能獨立完成任務並達成目標 • 基本英文溝通能力，熟悉 Office 操作