台北市內湖區4年以上大學
Department Introduction:
MarTech department defines, enables, and implements best-in-class marketing solutions using Artificial Intelligence (AI) technologies for DBS customers, to create personalized, relevant and meaningful customer experiences that also drive impactful outcomes through marketing campaigns. By understanding customers’ needs and behaviours through use of data and experimentations, MarTech department is deriving the insights from this process drive everything we do, from marketing strategy planning to implementation and driving results.
We are seeking a highly motivated candidate who can work independently while collaborating effectively across cross-functional and multinational teams. The ideal candidate will drive digital media optimization, identify business opportunities, and help propel incremental business outcomes.
Responsibilities
As an Associate at MarTech, you will be responsible for integrating marketing and technology to grow business efficiently. You will need to create/ edit engaging ad assets in both static and animated image formats and html code, and be in charge of planning and implementing data-driven marketing campaigns and strategies that incorporate ever-changing AI technologies, as well as managing external media and creative production vendors. Responsibilities include but are not limited to:
• Develop and curate engaging marketing content, including text posts, images, videos, and interactive elements, aligned with business goals and tailored to various social media platforms; continuously monitor performance and prioritize resources strategically to drive business impact.
• Initiate AI-powered digital marketing campaigns for various consumer banking products and services, including deposits, investments, insurance, and mortgages.
• Utilize Adobe Analytics for advanced data visualization, creating real-time dashboards that deliver actionable insights to stakeholders and support data-driven decision-making.
• Understand business priorities, user needs, and technical feasibility to plan and execute digital marketing solutions through continuous experience that align with organizational goals.
• Ensure brand consistency and cohesive brand experience by maintaining uniformity in messaging, tone, visuals, and overall brand identity across all platforms and customer touchpoints.