Advantech is currently looking for a talented individual to join our dynamic Global IoTMart Digital Marketing team as a Business Intelligence Specialist. This role is pivotal in transforming data into actionable insights to optimize our digital marketing strategies and drive business growth. The successful candidate will have a deep understanding of both digital marketing and business intelligence methodologies, with a proven track record of delivering impactful insights and recommendations.
[Responsibilities of the role]
Gather, clean, and integrate data from diverse sources including digital marketing platforms, CRM systems, sales databases, and third-party source to create a comprehensive view of customer interactions and business insights
Ensure the accuracy and reliability of data through meticulous data governance practices.
Utilize advanced analytics techniques to analyze customer behavior, segmentation, and lifetime value, providing insights to optimize business growth plan and marketing strategies.
Develop predictive models to forecast customer trends and identify opportunities for personalized marketing initiatives.
Lead Customer 360 initiatives, working closely with cross-functional teams to integrate data from multiple sources and create a unified view of the customer.
Implement personalization strategies based on customer insights to enhance the customer experience and drive engagement and retention.
Generate actionable insights and recommendations to optimize digital marketing campaigns, improve customer acquisition and retention, and drive revenue growth.
Collaborate with marketing, sales, and product teams to align data-driven insights with business objectives and develop strategic initiatives.
Develop dashboards and reports to visualize key marketing metrics and KPIs, enabling stakeholders to track performance and make data-driven decisions.
Analyze sales data to identify trends, patterns, and opportunities to improve sales effectiveness and efficiency.
Provide insights to sales teams to support lead generation, customer segmentation, and sales forecasting efforts.
Stay abreast of emerging trends, best practices, and technologies in data analytics, digital marketing, and sales enablement.
Drive innovation and continuous improvement in data analytics methodologies, tools, and processes.
[What you will need]
Bachelor's degree in Marketing, Data Science, or a related field.
Proven experience in business intelligence, data analysis, or digital marketing analytics.
Proficiency in data visualization tools such as Tableau, Power BI, or similar platforms.
Strong analytical skills with the ability to interpret complex datasets and generate actionable insights.
Experience with SQL, Python, R, or other programming languages for data analysis and manipulation.
Understanding of digital marketing principles and metrics including SEO, SEM, social media, email marketing, and conversion optimization.
Experience in managing Customer Data Platforms (CDPs) and membership management systems.
Experience with sales analytics, CRM systems (e.g., Salesforce), and sales forecasting methodologies is a plus.
Excellent analytical, problem-solving, and critical thinking skills, with the ability to translate data into actionable insights and strategic recommendations.
Effective communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels of the organization.
Proven track record of driving business impact through data-driven decision-making and strategic planning.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Knowledge of e-commerce marketing strategies and conversion optimization techniques is a plus.
Creative thinking and the ability to develop innovative marketing strategies.
