Job Purpose
This person will manage and support the expansion of e-commerce & digital capabilities and any potential new business growth by exploring new digital channels in Taiwan to facilitate the best Client Service experience online. He/she will explore and implement integrated digital strategies, monitor and evaluate the performances, and deliver the multi-dimensional function & company business goals. This position will work closely with cross-functional teams within the company as well as with external online partners/accounts to effectively manage and execute e-commerce brand site strategies (including but not limited to, RalphLauren.com.tw) and evaluate any third-party selling partnership programs for Taiwan in the future. RL.com.TW went live October 2022.
Key Responsibilities
1. Manage and execute all digital partnership related activities, including but not limited to:
-Work closely with APAC E-Commerce Shared Service Group, Merchandising and Marketing teams in Greater China & Southeast Asia region (Mainland China, Taiwan, Hong Kong, Singapore and Malaysia) to understand business priorities and translate them into strategies that support business objectives.
-Own and drive eCommerce Operation, supervise and optimize all eCom platforms include Brand.com Paid Media Investment and supervise key campaign planning and execution.
-Drive the business and secure appropriate marketing exposure and activities for each season across all brands offered, by closely partnering with online partners/accounts.
-Develop creative briefs for all marketing initiatives; work with APAC E-Commerce Project Management and Production teams to ensure creative assets are following the specs, meet the marketing/business objectives, and are delivered to account(s) on time.
-Coordinate with APAC IT and Digital Operations team to deliver product assets on time and ensure that all product details are accurately presented on partnering sites.
-Work with internal cross-functional teams; represent perspectives of partner accounts and communicate deadlines/requirements/restrictions effectively.
-Identify new online marketing opportunities and platforms and develop strategies for E-Commerce optimization.
-Monitor the business daily to ensure on-strategy, on-brand execution of all program activities.
-Partner with finance team to support the invoicing, refund and finance reconciliation processes.
-Own seasonal E-Commerce marketing calendar and recaps for each account.
2. Lead analysis of all campaign / business metrics
-Establish KPI analysis and reporting processes with each account for all business and marketing initiatives.
-Partner with internal/external Marketing Analytics team to track and identify actionable data.
-Develop monthly and quarterly sales and marketing reports for distribution to internal teams.
3. Conduct competitive benchmarking and evaluate new opportunities
-Monitor competitive digital campaigns/marketing activities within the region for brands’ own site and third-party selling platforms.
-Compile and present competitive trends and insights with identified opportunities.
-Assist in the evaluation of new E-Commerce partnership opportunities in Taiwan such as Line, Yahoo and Momo.
-Assist in new project / account launches.
