Principal Objective
The principal objective of the Nuna Global Associate Brand Manager is to help develop global brand and communication strategies that build brand recognition and engage customers worldwide. She/he will manage distributor relations and execution of marketing plans in the selected export markets she/he is responsible for.
Area of Responsibilities
• Plan and manage the design, content, and production of distributor-specific marketing materials.
• Lead and manage global celebrity & influencer marketing with a public relations agency.
• Plan and execute global events including trade shows and influencer events.
• Conduct brand and communications research and monitor the progress of various communications strategies.
• Main Marketing contact for selected Distribution markets, providing support and guidance for all Nuna marketing activities.
• Analyze Distribution markets and provide recommendations for the execution of brand activities.
• Thoroughly understand the Nuna brand and serve as a liaison between the global brand team and regional distributors in global markets.
• Conduct regular market review reports to global sales, product, and marketing teams including: Market demographics, market economics, competition within the industry, retail landscape, current state of Nuna in the market (if applicable), and opportunities for growth in the market.
• Act as the primary brand ambassador to distributors in local markets, ensuring that they have access to and utilize all tools needed to launch the brand in their region and maintain visibility to new collateral on an ongoing basis.
• Lead distributors to develop launch plans for key products or product ranges in their markets.
• Work with the Distributor Marketing Lead to develop marketing plans and global marketing fund spending for her/his distribution markets.
• Guide distributors on designing and laying out local showrooms and trade fairs.
• Communicate all custom graphic requests from distributors to the global brand team.
• Act as a gatekeeper for brand identity, gathering visuals, recapping local activities, and providing creative feedback from the global brand team to distributors.
• Collaborate with distributors to develop channel and trade marketing strategies for key accounts and retailers, including in-store, online, and retail marketing plans.
• Support Distributors on needed marketing tools via the Project Management System Wrike
• Act as a proactive member of the International Marketing Team, communicating with the Sales, Product, and Creative Teams.
• Manage and keep track of each Distributor’s Marketing Budget and Invoices.
• Work with the sales team to provide quarterly reports on regional marketing activities and sales.
Experience & Education
• Three (3) to five (5) years of brand management experience, consumer packaged goods preferred.
• B.S. degree in Business Administration, Marketing, or related field preferred.
Skills & Competencies:
• Proficiency in Microsoft Office Suite required
• Excellent interpersonal and customer service skills.
• Strong multi-tasker being able to manage multiple priorities and deadlines with accuracy.
• Ability to work collaboratively with internal and external customers and within diverse groups with ability to obtain cooperation and maximum effort.
• Must be detail-oriented, organized and self-motivated with excellent time management and strong decision-making skills needed to manage workflow processes, timelines and deadlines.
• Skilled in identifying consumer and customer needs.
• Ability to stay organized with a keen attention to detail.
Others:
• Language requirements: Fluent in English
• Experience of working with a multi-national organization is a plus
• International travel
