Job Mission:
Digital marketing expert, especially paid media and performance marketing
Main Responsibilities:
Plan, execute, and measure the success of our online digital media activities. This position will be heavily involved in the operations of branding and performance campaigns of multiple digital paid media platforms, including, but not limited to, Amazon Ads, Google Ads, Facebook Ads, LinkedIn Ads, Twitters Ads, and The Trade Desk DSP solution. Responsibilities include the planning, execution, and optimization of advertising campaign results across the VIVE/ HTC global websites.
Digital Media Campaign Strategy and Execution (B2B/ B2C):
• Identifying objectives and advising on suitable measurement strategies
• Benchmarking performance across digital media channels and advising on measurement KPIs
• Creating campaigns and managing multiple digital advertising media accounts on different platforms across multiple global markets
• Collaborating with stakeholders to plan and execute media campaigns at the global and regional scope
• Using methodical performance analysis to optimize campaign strategies and performance
• Research and identify the potential of new innovative methodologies and tools that may be used to optimize digital media strategy and execution
Digital Marketing Reporting and Analysis:
• Reporting on key campaign metrics, analyzing and interpreting trends, and providing actionable insights based on available media and analytics data
• Performing ROAS/ ROI analysis to evaluate the efficiency and effectiveness of different digital marketing campaigns
• Analyzing the effect multiple digital media channels have on each other and developing and implementing innovative strategies for improvement and performance growth
• Deliver campaign performance analysis reports via excel/ Power BI and presentations to stakeholders among different global regions.
• Data management/market trend observations
• Keep track of paid media trends and best practices in the markets.