ADISON 是一家在智能廣告科技和行銷科技平台領域處於領先地位的新創企業。我們的ADISON 360基礎架構提供創新且全面的解決方案,專注於幫助品牌和企業在快速變化的市場中保持競爭力。此外,我們也致力於推廣最先進的AI工具與技術,並透過專業訓練課程培養下一代AI顧問專家。
職位要求:
1. 具有強烈的Tech Savvy DNA,對AI如何改變和影響行銷領域有著無比的熱情。
2. 精通Growth Hacking成長策略,能夠規劃並實施有效的行銷公關策略。
3. 能夠親力親為地實施Go-to-Market Strategy,並具備出色的執行能力。
4. 對於各種行銷工具有深入了解,能夠利用科技最大化行銷效果。
5. 願意加入一個創新的團隊,作為我們行銷部門的新夥伴。
職務描述:
1. 制定和實施全面的公關和行銷策略,以增強品牌形象並推動業務增長。
2. 搭配AI學院的顧問課程推廣與學員的招募。
3. 曝光ADISON360於市場的能見度。
4. 使用數據驅動的方法來識別目標市場並定位產品。
5. 運用Growth Hacking技巧來實施創新行銷戰略,並快速測試、調整並優化結果。
6. 規劃和執行7月份的產品發表Go-to-Market策略,確保新產品和服務的成功上市。
7. 監控行銷活動的成效,並根據分析結果進行調整。
8. 管理預算,優化行銷支出的回報。
9. 維持科技與AI相關領域產業線的媒體記者與編輯關係。
資格要求:
1. 學士學位以上,市場行銷、傳播、商業管理或相關領域。
2. 至少5年以上的行銷或公關經驗,其中包括管理經驗。
3. 對AI和科技行業有深入理解,能夠準確把握行業趨勢。
4. 良好的溝通和人際關係技巧,能夠有效地與團隊和外部利益相關者合作。
5. 創新思維,能夠產生新的想法並將其轉化為行動計劃。
6. 優秀的組織和項目管理能力,能夠同時管理多個項目。
7. 流利的英語溝通能力(書面和口頭)。
Company Overview:
ADISON is a leading startup in the smart advertising technology and marketing technology platform sector. Our ADISON 360 infrastructure provides innovative and comprehensive solutions focused on helping brands and businesses maintain competitiveness in rapidly changing markets. Additionally, we are dedicated to promoting the most advanced AI tools and technologies and nurturing the next generation of AI advisory experts through professional training courses.
Job Requirements:
1. Possess a strong Tech Savvy DNA, with unparalleled passion for how AI can revolutionize and impact the marketing domain.
2. Expertise in Growth Hacking strategies, capable of planning and implementing effective marketing and PR strategies.
3. Ability to hands-on execute Go-to-Market Strategy with exceptional execution skills.
4. Deep understanding of various marketing tools, capable of maximizing marketing effects through technology.
5. Willing to join an innovative team as a new partner in our marketing department.
Job Description:
1. Develop and implement comprehensive PR and marketing strategies to enhance brand image and drive business growth.
2. Collaborate with the AI academy on the promotion of consultancy courses and student recruitment.
3. Increase the market visibility of ADISON 360.
4. Use data-driven methods to identify target markets and position products.
5. Implement innovative marketing strategies using Growth Hacking techniques, with rapid testing, adjusting, and optimizing of results.
6. Plan and execute the Go-to-Market strategy for product launches in July, ensuring the successful market introduction of new products and services.
7. Monitor the effectiveness of marketing activities and adjust based on analytical outcomes.
8. Manage budget and optimize the return on marketing investments.
9. Maintain relationships with media journalists and editors in the technology and AI-related fields.
Qualifications:
1. Bachelor’s degree or higher in marketing, communications, business management, or a related field.
2. At least 5 years of experience in marketing or PR, including management experience.
3. In-depth understanding of the AI and technology industries, with the ability to accurately grasp industry trends.
4. Good communication and interpersonal skills, able to effectively collaborate with teams and external stakeholders.
5. Innovative thinking, capable of generating new ideas and turning them into actionable plans.
6. Excellent organizational and project management skills, capable of managing multiple projects simultaneously.
7. Fluent in English communication (written and oral).