・Develop marketing strategy on all aspects of activities; including campaign, advertising (online and offline), store oriented sales promotion activities.
・ Responsible for local projects, including external/in-store events, digital contests/games, content creation with KOLs/celebrities.
・Coordination of global marketing campaigns across all bought media and owned media channels.
・Responsible for local projects; including opening support, material booking and production follow up
・Handle bilingual productions/ proof reading/ adaptations; including all campaign related and marketing materials, social media platforms, and internal office/ in-store material.
・To deep dive consumer insight and link the insight to marketing campaign.
・Lead team member to identify category/product opportunity and formulate marketing/campaign plan.
・Control A&P management.