Formulate and execute strategic marketing plan for Taiwan and working closely with HQ Marketing team to ensure go-to-market activities, and marketing operations are carried out efficiently and effectively.
Oversee the overall planning and execution of marketing calendar with brands/vendors, operations, and Airport Authorities
Work closely with HQ on Sales, Marketing Plan and budget, managing cost, and ensuring control and yield over expenses.
Oversee space, promotion rental merchandising and any other marketing-driven activities to deliver ROI.
Work closely with HQ to execute customer acquisition and lead generation strategy via paid, owned, earned channels including, but not limited to, point-of-sale, advertising (traditional & online), social, direct marketing, sponsorship & partnership.
Work closely with vendors, travel industry representatives and other stakeholders to increase company visibility and identify marketing opportunities with third parties, products and services.
Partner with various key business partners/channel owners including Sales, eCommerce and Loyalty team to develop effective,
Plan and project manage every campaign and track performance and ROI.
Supervise creation of any marketing messaging in any format.
Maintain communications and promotions calendar.
Develop and generate ongoing reports.
Systematically review the loyalty database and conduct ongoing data cleansing exercises.
Manage day-to-day activities related to the Sales & Marketing.
Conduct market research to understand customer behaviors and motivations into the Sales & Marketing strategy.
Manage relationships with stakeholders, both internal and external.
Maintain communications and promotions calendar.
Develop and generate ongoing reports.
Systematically review the loyalty database and conduct ongoing data cleansing exercises.
Conduct sales and market research to understand customer behaviors and motivations into the marketing strategy.
Manage relationships with stakeholders, both internal and external.
Conduct analysis on multiple segment and assist Senior Manager, Global Sales to identify potential targets for global partners, explore cross-sell opportunities of other PPG business for existing clients and generate new business opportunities across the PPG network
Assist Senior Manager, Global Sales /Marketing to formulate pricing structure
Handle ad hoc projects assigned by senior management and ad hoc support requested by other departments