Zyxel is looking for a brand / PR/ ESG Specialist in charge of the brand and marketing related tasks for the company and its service provider broadband solutions. You act as a multi-way bridge among multiple product SBUs, marketing teams, and external functional agencies to develop clear annual strategies and promotion plans for Zyxel company and brand. Responsibilities include:
1. Corporate & Brand Management:
Regular company and media materials initiate and release, including but not limited to: company profile, corporate announcement, and annual reports. Develop and execute annual plans based on brand direction and guidelines. Attend corporate/product award contests to strengthen company exposure and leading position.
2. Media Events/Activities
Work with internal teams to organize headquarters/global media events and activities. Develop press kits; monitor relevant media coverage; create reports and analysis of activity exposure.
3. Event/Product Launch Announcement:
Develop promotion plans and communication materials for products, including but not limited to, press releases, newsletters, social media posts, success stories, according to SBU’s product roadmaps and company's marketing calendar. Assist regional marketing launch or PR programs.
4. Corporate ESG
Coordinate with Zyxel ESG Committee members to develop ESG roadmap annual sustainability report and promotion plans, strategically using paid, own, and earned media to communicate Zyxel’s sustainability milestones. Apply for ESG awards and support internal ESG events and activities.