1.optimising the use of the IKEA store layout and store media by developing and implementing range
2.presentation solutions that strengthen the connection between the IKEA offer and the everyday lives of people
3. securing a deep knowledge of all store media and clarifying the main purpose of each medium
4.developing and implementing efficient and effective store communication, supporting self-choice and the mechanical sales system
5.reflecting the IKEA Brand identity and creating visual impact in all commercial, sales support and coworker areas.
6.stimulating and increasing the interest for home furnishing in order to grow the customer base and the market