4/30 行銷企劃資深專員
- 聖州企業股份有限公司
- 汽機車及其零配件用品／批發業
- 美國加利佛尼亞州
- 5年以上
- 大學
負責美國市場之汽車配件、戶外用品通路 (實體通路 & 電商通路) 1. 企劃策略制定，協同總部制定全球市場企劃策略，制定具體的行銷計劃。 2. 提升品牌知名度，策劃品牌推廣活動，確保品牌形象在美國市場的一致性。 3. 進行市場研究，分析競爭環境和目標受眾，提供市場報告，協助制定相應策略。 4. 行銷活動之策劃和執行，包括產品發佈、策展、促銷活動等。 5. 監控和評估數據分析，進行數據分析，提供改進建議，利用數據指標評估行銷效益。 6. 團隊協作，確保企劃策略的順利實施；提供對美國市場的專業見解，回饋相關部門。 Responsible for the automotive accessories and outdoor products channels in the U.S. market (both physical and e-commerce channels). 1. Develop strategic plans, collaborate with headquarters to formulate global market planning strategies, lead the planning team, and create specific marketing plans. 2. Enhance brand awareness by planning promotional activities and ensuring brand consistency in the U.S. market. 3. Conduct market research, analyze the competitive environment and target audience, provide market reports, and assist in formulating corresponding strategies. 4. Plan and execute marketing activities, including product launches, exhibitions, and promotional events. 5. Monitor and evaluate data analysis, provide improvement suggestions, and utilize key performance indicators to assess marketing effectiveness. 6. Collaborate with teams to ensure the smooth implementation of planning strategies; offer professional insights into the U.S. market and provide feedback to relevant departments.