Marketing Manager, Critical Care
- 台北市中山區
- 8年以上
- 大學
***On June 3, 2024, Edwards announced that it had entered into a definitive agreement to sell its Critical Care product group to BD (Becton, Dickinson and Company) (NYSE: BDX). It remains business as usual at Edwards until the transaction closes.*** 【Marketing Management】 • Business planning and implementation - expense budget management and subsequently formulate, implement, evaluate and refine business strategies in line with annual sales and marketing plan. • Forecasting – prepare rolling marketing, sales, product and expense forecasts on monthly and quarterly basis. • Communicate strategic programs and impact of these during sales meetings and operational meetings 【Strategic Market Development】 • Digital Management – Work with stakeholders across the business (local & global) and external 3rd party partners to develop establish and maintain digital marketing efforts in Taiwan. • Corporate brand management – in consultation with global and local Taiwan sales business unit partners develop and implement a local brand plan to position Edwards as clear market leaders in Taiwan with local stakeholders including health care providers, government agencies and payers. • Product Portfolio management – in consultation with global and local Taiwan sales business unit partners develop product-based strategies to ensure that specific products have a clear path to commercialisation and are marketed in a professional and competitive manner in Taiwan. • Business and market intelligence – collect, monitor and share information regarding new opportunities, products, procedural numbers, market dynamics and competitive activities within the specific sales business unit market with Business Unit Director. • Ensure that all marketing activities comply with government regulations/ Acts, legal demands and safety and ethical standards. 【External/ Internal Relationships】 • Develop relationships with key opinion leaders to promote Edward’s leading position in the market and broaden and enhance the current list of KOL’s within the region. • Partner with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors to predict/drive future needs for current and future customers and communicate and incorporate findings into marketing plan. • Effectively interact with local and regional departments including, Marketing Communication, Logistics, Regulatory Affairs / Quality Assurances, Manufacturing and Customer Service as required. • Represents the business unit on projects as needed. 【People Management】 • Provide direction and guidance to direct reports or project teams to execute tactical marketing projects and/or initiatives. • Responsible for managing the day to day activities of direct report to ensure they are engaged and achieving set specific job and team objectives. 【Pricing】 • Assist Business Unit Director to develop and implement the pricing strategy which meets or exceeds profit margin targets. Adhere to the price deviation procedure to ensure price control • Oversee tendering process and pricing Strategies. 【Marginal】 • Carry out all duties in a safety conscience manner • Demonstrate the factors that make up the Edwards Lifesciences Credo • Carry out any other lawful duty / task asked of you within the company guidelines and within the company’s quality and compliance policies and guidelines.