Responsibilities:
- Develop and oversee comprehensive marketing strategies that incorporate a strong digital focus alongside traditional marketing methods to achieve the company’s objectives and secure a competitive market position.
- Lead the execution of integrated digital marketing campaigns across various channels such as SEO, SEM, social media, email marketing, and digital content creation.
- Collaborate with the sales and IT departments to leverage digital tools and analytics for improving customer engagement, lead generation, and conversion rates.
- Manage the marketing budget, ensuring strategic allocation towards high-impact digital marketing initiatives and global market penetration.
- Analyze digital marketing trends and customer insights to continuously refine and optimize marketing strategies.
- Ensure brand consistency across all digital and traditional marketing platforms, adapting messaging to diverse global markets.
- Supervise the planning and execution of all promotional events, with a focus on maximizing digital engagement and outreach.
- Regularly report on the effectiveness of digital marketing efforts, providing detailed insights and strategic recommendations to enhance performance across all regions.
Qualifications:
- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field; Master’s degree preferred.
- Minimum of 10 years of marketing experience in the technology industry, including substantial expertise in digital marketing strategies.
- Demonstrated success in leading global digital marketing campaigns and a thorough understanding of digital marketing tools and platforms.
- Excellent leadership and communication skills, with the ability to manage and inspire a team.
- Strong analytical skills, with a robust capability to interpret digital marketing metrics and translate them into strategic actions.
- Proven ability to innovate and adapt in a rapidly evolving digital landscape.
待遇面議