【醫療HEC】Own Brand - AM / Manager, Key Account Management (N)
- 台北市內湖區
- 5年以上
- 大學
Under the company policy and BU's strategy, handle independently the buyers of key chains to achieve sales target. Design promotion plan for each brand and accounts. Liaise with several parties of key chains to ensure on-time and flawless execution of agreed promotion. Protect margin for the company by negotiate with buyers on trading terms. Monitor promotion execution on trade. Provide regular off- take data and promotion feedback. To achieve both quantitative and qualitative sales objectives set by National Sales Manager (Channel Head). General responsibilities: 1. Design promotion plan for key accounts participate in the align meeting with account plan discussion, provide analysis and off-take report, advise possible promotion mechanism for key account, design promotion plan based on account characteristic. 2. Negotiate with buyer for margin and annual contract terms protection, promotion price. Secure display and schedule for planned promotion. 3. To liaise with several parties of key accounts, closely work with field sales and analysis evaluation of activities relative executions or promoters to ensure on time launch of promotion; on-going monitor of promotion quality. 4. Work closely with marketing members to ensure promotion timeline match with product supply timeline, esp. related to on-pack promotion, new product launch related to on-pack promotion, new product launch. etc. 5. Prepare feedback report after promotion. Monitor competitor's activities in the key chains and feedback to managers, monitor monthly expenses claim of key accounts. 6. Analyzes sales date in order to identify strengths and weakness of a particular promotion.