Customer Strategy
• Customer knowledge : Conduct customer assessment (turnover, evolution, number of POS, distribution, potential, profitability…)
• Transform the brand & channel strategy into customer strategy by defining action plan per customer (objectives, NPL, Assortment, promotion, merchandising, pricing, distribution….)
• Typically manages the multi level head office relationships with the customer, Building long term strategic relationships.
• Go beyond the numbers to find the real insight that will grow your brands with customers
• Negotiating & builds a Trade/Account agreement based on target achievement & counterparts (shelf size, assortments…)
• Understands shopper insights & behaviors to develop a Category Management approach
• Drives the overall growth of eCommerce performance goals and KPIs for Sales and consumer engagement in the eCommerce platforms
• Develops strategies consistent with the marketing plan and channel strategies, resulting in the achievement of sales, distribution and profitability objectives
• Build a strong interface with Digital Retailers and with Key ecommerce plat-forms
Financial management
• Deliver sales goals & targets
• Developing & executing annual customer plans
• Ability to have strong Forecasting Accuracy : prepare sales forecast by customer according to action plan (promotional activity)
• Responsibility for tight budget controls
Planning & Execution
• Developing & executing annual customer plans at store level
• Identifies business opportunities between different customer segments
• Maintain the relationship with customers through the year
• KPI’s include sales, market share and profitability, # of category captain
Education/Training :
• Proficient with Microsoft Office, strong Excel & Powerpoint skills preferred.
Work Experience :
• 3-5 years key account sales and eCommerce experience - preferably in consumer or healthcare retail industry
Or
• 2 or more years combined experience in sales management, account management and / or marketing areas of a consumer packaged goods or pharmaceutical products
• A strong understanding and working knowledge of channel marketing, project management and brand marketing.
