【【Job Summary】】
Are you passionate about whisky and motivated to make your mark in the industry? We’re looking for a dynamic Marketing Specialist to join our Taiwan team!
Reporting to the Brand Manager, your role will be multi-faceted : Not only will you explore diverse marketing territories, but you will also be at the forefront of developing and implementing innovative marketing campaigns. If you have a keen interest in the alcohol industry, and a flair for digital marketing and branding, we want to hear from you!
【【Main Responsibilities】】
《 Brand Marketing for Blended Whisky (Scottish Leader & Black Bottle) 》
1. Marketing Strategy & Execution
• Support BM in Brand Activations: Assist in all brand activation developments based on the annual brand plan.
• Project Support: Manage all aspects of marketing projects, from planning to execution, including TVC, digital, PR, social media, and events.
• Event Organization & Execution: Plan and execute consumer and sponsorship events.
2. Cross-Functional Coordination:
• Work closely with Channel Marketing & Sales teams to ensure consistent and effective brand strategy execution at every touchpoint.
• Collaborate with creative, digital, and event agencies to produce marketing materials that align with brand guidelines.
3. Administrative Responsibilities:
• Control A&P spending: Monitor and keep budget in check.
• Performance monitoring: Monitor campaign performance and evaluate according to KPIs.
• Manage and raise purchase orders for brand activities.
• Work closely with vendors to obtain quotations and resolve payment processes.
• Assist in preparing monthly reports and analyses as needed.
• Conduct regular competitor analysis and provide monthly updates of the market.
《 Qualification Requirements 》
• 2-3 years of marketing experience, either in an agency or in-house setting.
• Demonstrates abilities for self-learning and multi-tasking in a dynamic environment.
• Detail-oriented, proactive, positive, autonomous, and a team player.
• Strong project management abilities to meet multiple deadlines.
• Excellent communication and interpersonal skills
• Competent numerical and analytical skills.
• Proficiency in spoken and written Chinese and English.
• Expertise in digital and social marketing techniques.
• Fully proficient in MS Word, Excel, PowerPoint, and email applications.