About the role:
We are seeking a highly motivated and experienced Product Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for developing and implementing creative product marketing strategies for our product lines, including PC hardware, gaming chairs, and streaming devices. This role is pivotal in driving our product's success in the market and requires crafting solid product launch plans and Go-To-Market assets. Collaborating closely with Product Development, Marketing, and Creative teams is essential.
Responsibilities:
• Product Positioning and Launch Strategy: Develop compelling messaging and positioning strategies that differentiate our products in the market. Initiate product launch strategies that resonate with our target audience.
• GTM Asset Creation: Lead the creation of Go-To-Market assets, such as product sheets, packaging, user manuals, sales kits, catalogs, product webpages, banner concepts, video storyboards, etc. Work closely with the Product Development team, content writers, and the Creative team to articulate our product features and benefits to the target audience.
• Project Management: Efficiently manage multiple projects simultaneously, ensuring high-quality standards and adherence to deadlines.
• Market Research and Analysis: Continuously monitor industry trends, competitor products & marketing messages, and consumer insights to effectively refine our own product marketing strategies.