CRM position enables you to see the whole picture of our customer activities. And with full insight of that, you get to plan and execute campaigns to optimize customer journey. And by activating/retaining customers, you get to improve customer lifetime value (CLV), being an important part of making the brand prosper.
As this position sees all numbers and profiles of our customers, we expect you to be able to analyze our customers and provide the insight to the brand team as a solid foundation of developing communication strategies.
The main stakeholders of this position are marketing team, sales team (including sales supervisors and first-line beauty advisors), IT, and call center. As you will be communicating with a lot of internal and external stakeholders, we expect you to be an active listener, and are willing to help others succeed.
Also, being in a fast-paced industry, other important traits to succeed in the job is to have high sensitivity of numbers, to be detail-oriented, and effective. Last but not least, cosmetic industry changes very, very fast, it is crucial that you’re flexible to changes, and willing to try something new.
This position is an individual contributor, and will not have managerial responsibilities, and the direct supervisor of this position will be Marketing Manager.
1. Focuses on Customer Relationship Management (CRM) in planning & implementing marketing events, especially on all customer-related activities.
2. Combine retail online and offline strategies, technologies to manage and analyze customer interactions and data throughout the customer life cycle in a practical way.
3. Plan and execute the communication materials to customers by collaborating with the Global and the local brand team
4. Analyze the customer-related data on the CRM platform and come up with an action plan.
5. Manage digital communication tool (Line maintenance, etc.) and provide statistical insight on customer purchase behavior.
6. Manage the communication materials.
