【關於媽媽餵】
媽媽餵Mamaway致力於提供經驗分享、衛教知識和解決方案給正處於孕、產、哺、育階段的新手家庭，我們不斷更新育兒新知也同步提供有道理的商品解決嬰兒哭鬧、安適睡眠、奶量輕鬆提升、孕期服飾、媽媽待產、產後身形恢復等重要母嬰議題；更持續延伸寶寶服飾、哺育家電、洗護、清潔、尿布系列等等。 商品擁有超過35項權利，連年獲得台灣和海外專業推薦及媒體票選大獎肯定。
媽媽餵Mamaway成立於2004年，全方位轉型數位營運，擁有全自有通路，包括全台直營實體據點、官網與各大電商平台，並啟動海外市場擴張，將商品行銷至澳洲、美國、菲律賓、印尼、馬來西亞等地區，關懷世界各地的媽媽與寶寶。
期待更多希望把台灣品牌發揚至全球的夥伴加入，一起見證正能量的母嬰生態系的到來！
Responsibilities:
1. Strategy Development: Conduct thorough market analysis to understand competitors, product positioning, and key influencers. Develop and implement regional marketing strategies to meet business objectives.
2. Campaign Management: Plan and execute integrated marketing campaigns across both digital and traditional platforms. This includes managing social media, organizing large-scale events, driving content and word-of-mouth marketing initiatives, and optimizing our website to enhance business growth.
3. Content Leadership: Lead the planning and production of marketing and promotional content. Coordinate with creative teams to ensure all materials align with brand identity and campaign goals.
4. Consumer Engagement: Optimize all customer touchpoints, from initial engagement through CRM services, to ensure a superior customer experience that corresponds with the product's value. Implement effective communication strategies across the customer journey to foster loyalty and satisfaction.
5. Cross-Functional Collaboration: Work closely with product development, sales, and customer service teams to align marketing strategies with company-wide objectives. Provide insights and feedback from market analysis to support product innovation.
