- Main marketer to be in charge of Value platform (BA 1+1, Dessert Card, etc) and appointed national promotions and platforms
- Plan and execute the annual plan and campaign-based on 360 advertising and communication planning (ATL advertising/ BTL in-restaurant touchpoints/ Digital Assets, Media, Social, PR...etc.) to meet business goals
- Sales performance review and analysis and take agile action to meet sales target
- Support team lead for platforms annual plan in terms of marketing strategy, calendar and budget management
- Review and analysis sales performance and take agile action to meet sales target
- Appointed custodian jobs in support to IMC group