Objectives:
_Execute a comprehensive retail marketing strategy, incorporating promotional activities, targeted commercial tactics, gifting options, and both retail and customer-specific events. This should align with the overarching marketing strategy and calendar for the U.S. market to optimize synergy.
_Design and implement innovative campaigns to support the introduction of new products and the promotion of existing core products, aiming to meet or surpass sales targets.
_Continuously assess the impact of promotional activities and adjust strategies accordingly to enhance effectiveness.
_Coordinate the local retail marketing calendar and oversee the execution of promotional programs across various retail channels, including physical stores, distribution partners, and online platforms.
_Guarantee that pricing strategies, new product introductions, brand promotions, strategic initiatives, and other related materials are consistent with the brand's direction and strategic goals.
_Manage the budget, planning, and execution of in-store promotions and events to bolster sales and enhance brand recognition.
_Seek out and capitalize on new promotional channels and opportunities for collaborations with third parties to stimulate business growth.
_Develop support strategies for marketing communications and devise forecasts for product and sample usage to meet marketing goals.
_Oversee social media operations.
Qualifications:
_A minimum of five years of experience in retail marketing, preferably within multinational corporations in the Fashion/Retail or consumer goods industries.
_A proven ability to build brand presence, work collaboratively, lead effectively, and a strong foundation in market analysis.
_An energetic, creative, and proactive attitude with a commitment to excellence.
_Solid business insight, a logical approach to problem-solving, and openness to new challenges.
_Exceptional interpersonal abilities, creativity, and a keen eye for detail.
_Proficiency in both English and Chinese languages is highly advantageous.
_A bachelor's degree in Marketing, Business, or a related field is required.
What We Provide:
_Competitive compensation packages.
_Comprehensive learning and leadership opportunities, including on-the-job
training to ensure up-to-date skills and knowledge.
_A commitment to career development, supporting your growth through various assignments and new experiences.
