Reports To (Title): Assistant marketing Manager
Recipe marketing specialist’s responsibilities is to develop and execute recipe marketing content and market Cookidoo (Thermomix recipe platform) to broaden usage base. To create appealing recipe content to draw attention from public and increase renewal of current user. Also, she/he must help merchandising administration work, including logistic, translation, and inventory management.
1. Design recipe marketing content by following recipe plans in line with company objectives and regulations:
• Research, conceptualize and produce new recipes per company recipe marketing strategy and guideline
• Understand the market intelligence about food related from market, advisors and customers.
• Teamwork with recipe developer for recipe testing procedure and platform about new recipes and recipe tester panel
• Understand the usage of RDPF platform in line with the company rules and regulations
2. Manage the recipe portfolio – including planning, distribution channels/platforms and performance
• Creation and delivery of all recipe marketing materials and products:
a) Responsible for the briefing to photographer as well as photo shooting
b) Co-work with recipe developer for100% accurate of Proof-reading for all new recipes
c) Recipe marketing materials & products both analog and digital presence, including storyboard and presenting of video etc
• Partnership with Sales fellow to design the content of advanced cooking class and standard demo in accordance with recipe strategy
• Cookidoo management, including Hybris management, content maintenance and holder of customer service etc
• Cooperate with external distributor (KOL/Chef) to define, request and test of external-generated recipes, eg, community, bloggers, chefs, partnership and etc
• Analyze Cookidoo usage & registration trend
3. Manage TM6 Product Accessory translation/Administration & Merchandising vendor management / sampling management
4. Assistance of Budget forecast & management
5. Support both customer marketing and advisor marketing needs on recipe content
6. Support all marketing related activities