Hi, we are Garmin Korea.
The Marketing Community Manager(Sports Specialist) plays a crucial role in establishing positive relationships between the brand and sports communities such as cycling, golf and diving.
This position requires a deep understanding of these sports and the ability to leverage this knowledge to develop community engagement initiatives, events and collaborate with key opinion leaders (KOLs).
Welcome to join Garmin Korea, expand your career in Seoul!!
【Responsibilities】
1. Community Engagement :
- Develop and implement interaction strategies with cycling, running, golf, and diving communities to enhance brand visibility and engagement.
- Engage with community members on social media platforms and facilitate discussions to maintain a positive brand image.
- Establish close connections with key community members, KOLs, and brand advocates to drive brand messaging and community participation.
2. Event Coordination :
- Organize and participate in events related to cycling, running, golf, and diving, including races, experiential actives, and training courses.
- Collaborate with community organizations, clubs, and venues to ensure smooth event execution and increased participation.
3. KOL Management :
- Manage KOLs in the fields of cycling, running, golf, and diving, building partnerships with them to promote the brand and products.
- Utilize the influence and expertise of KOLs to expand the brand's audience and enhance its reputation and trustworthiness.
4. Next Product Launch Plan :
- Provide insights into the needs and trends of cycling, running, golf, and diving enthusiasts to develop new product launch plans.
- Work closely with the community during new product launches, organizing special events or campaigns to attract the target audience's attention.
5. Partnerships with Other Brands :
- Explore partnership opportunities with other relevant brands, such as sports equipment suppliers, sports service products, etc., to expand brand influence and market share.
- Negotiate and establish strategic partnerships to co-host events, conduct promotional activities, etc, to enhance the exposure and value of both brands.
【Requirements】
- Deep understanding of cycling, running, golf, and diving sports, with active participation and experience in relevant communities.
- Relevant work experience in communications, or related fields, with excellent communication and interpersonal skills.
- Ability to organize and coordinate events effectively, and establish good working relationships with stakeholders at various levels.
- Prior experience in KOL management and collaboration is preferred.
- Willingness to actively engage in work, with a team-oriented spirit and the ability to proactively solve problems.
- Ability to juggle multiple priorities to meet deadlines in a dynamic environment.
- Good interpersonal and communication skill to pitch ideas and drive alignment with cross functions ; Good level of English (both listening and speaking) language proficiency.
