工作摘要:
作為 F&B PR 實習生,您將踏入一個充滿活力和創意的餐飲品牌世界。您將參與 onefifteen café、Chu bakery 和 Cafe Kitsune 等知名品牌的品牌推廣活動,通過社群媒體、KOL/KOC 推廣以及品牌活動來擴大品牌影響力。
As an F&B PR trainee, you will step into the dynamic and creative world of food and beverage branding. You will be involved in brand promotion activities for renowned brands such as onefifteen café, Chu bakery, and Cafe Kitsune, expanding their influence through social media, KOL/KOC outreach, and brand events.
核心職責:
1. 管理並組織品牌活動素材,包括整理和歸檔品牌宣傳資料。
2. 協助社群媒體平台的日常經營與維護,並負責圖文內容的創作與整理。
3. 協助 KOL/KOC 推廣計畫,包括商品包裝、寄送以及成效追蹤。
4. 獨立進行相關研究與分析,並能夠完成文案撰寫工作。
5. 處理主管交辦的其他相關事項。
1. Manage and organize brand campaign assets, including collating and archiving promotional materials.
2. Assist in the day-to-day operation and maintenance of social media platforms, responsible for content creation and curation.
3. Support KOL/KOC outreach programs, including handling product packaging, distribution, and performance tracking.
4. Conduct independent research and analysis, capable of completing copywriting tasks.
5. Handle other relevant tasks assigned by supervisors.