The Marketing Manager (G2M leads) heads the marketing department, guiding the Go-to-Market (G2M) team to execute short and midterm product plans. They support regional teams in long-term strategy and new business development. Responsibilities include managing market introductions, implementing MarCom deliverables, and collaborating on integral business plans and product lifecycle management to achieve targets.
【Major Roles and Responsibilities】
1. Strategy Development: Collaborate on go-to-market strategy considering market dynamics, customer needs, and business goals.
2. Market Analysis: Research, monitor competitors, and adjust strategies based on trends.
3. Product Introduction Management: Lead product launches, ensuring team alignment.
4. Sales Enablement: Develop materials and training for sales teams.
Marketing Collaboration: Align campaigns with the go-to-market strategy.
5. Customer Insights: Analyze feedback for product development and market strategies.
6. Performance Monitoring: Define KPIs and optimize based on data.
7. Cross-functional Leadership: Foster collaboration between departments.
8. Budget Management: Allocate launches, marketing, and sales resources.
9. Continuous Improvement: Refine strategies based on feedback and priorities.
【Job Requirements】
1. Experience: 10+ years in marketing, ideally in consumer appliances or retail, with D2C and CRM experience.
2. Expertise: Proven skills in integrated marketing, including brand building, events, content creation, print and video production, and online promotion.
3. Multinational Exposure: Preferably worked in multinational companies.
4. Team Management: Demonstrated ability in team leadership.
5. Communication Skills: Excellent in both English and Chinese.
6. Project Management: Strong multitasking and decision-making abilities.
7. Cross-functional Communication: Effective collaboration across functions.
8. Autonomy and Collaboration: Works well independently and as part of a team.