1.Implement the annual marketing strategy for E-commerce, mobile order and pay services, and the marketing calendar to drive guest counts in line with business KPI.
2.Plan the launch of mobile order and pay services, developing a long-term business strategy to grow digital orders and sales and achieve sales goals through ordering channel expansions.
3.Execute and launch 360-degree campaigns to meet targets set for national promotions, focusing on the 5P planning framework from conceptualization to implementation.
4.Lead and manage annual media planning, budgeting, and performance tracking to support all platforms.