【EC Online ordering strategy planning, execution, and channel management】:
▶ Plan and execute Burger King online ordering sales strategy to meet the annual objective.
▶ Conduct and organize marketing product/ EC campaigns to drive sales, and regularly review the result and learning
▶ Utilize a range of techniques including organic search, SEM, retargeting and social media to drive quality traffic, acquire new customers, and enlarge online ordering sales mix
▶ Leverage other digital channels, such as FB, LINE Chatbot and BYOD by improving the usability, design, content and conversion rate with synergy and efficiency of company and brands
▶ Analyzing owned or paid media performance by using internal or external statistics to continuously improve sales performance and ROI
▶ Sales performance review and analysis and take agile action to meet sales target
【Online ordering platform management and development】:
▶ Continuous improvement on UIUX to reduce bounce and increase conversion by creating good online ordering experience
▶ Online ordering platform operation and management
▶ New technology and tools from the market application to get digital experience initiatives
▶ Co-operate with cross-functional teams/agency/developer to ensure effective communication and coordination of online ordering initiatives
【Administration】:
▶ Routine sales report preparation and presentation
▶ Related administration, including campaign question reply, system query or troubleshooting assist to stores