Job Responsibilities
1.Manage and conceptualize marketing campaigns via new and existing channels to create, build and maintain strong customer loyalty and relationships
2.Ensure consistent and optimum utilization of marketing channels, loyalty programs and campaigns to create, build and maintain strong customer loyalty
Drive initiatives to engage customers across all communications channels
Responsible for segmentation and profiling of customer database to support end-to-end campaign execution, from requirement gatherings, extractions, executions, communications and report tracking of campaign performance
Responsible for the improvement and optimization of CRM transactional communications
Lead an efficient and structured processes to maintain a high level data hygiene within the CRM database and communications infrastructure
Create targeted content for all CRM platforms and channels
Provide data support for reporting, ad-hoc analysis or studies, and projects
Perform timely insights and analytical support to assess the effectiveness of the various CRM channels and develop key insights into consumer trends
Transform customer data into actionable insights to drive intelligent customer engagement
Work effectively to drive the continuous engagement of the CRM team with internal stakeholders to maintain and develop robust backend systems
Maintain regular communication with vendors, business intelligence and other data-related teams to manage CRM tools
Ensure processes are in place to maintain the relevance of CRM communications to the customer and all campaign materials complies with established standards and are designed and built according to business and technical requirements
Assist in the optimization of other CRM functions to broaden the utilization of technology and data to maximize impact on the customer
Develop plans for system deployment, implementation and schedule based on requirements
Perform any ad-hoc duties or responsibilities assigned
