【Company Overview】
Headquartered in Germany, is a global software corporation. They offer a comprehensive suite of enterprise software solutions, including ERP, SuccessFactors for human capital management, procurement, and customer engagement. Their strengths lie in their diverse product portfolio, scalability, global presence, and commitment to innovation, making them a key player in the enterprise software industry.
【Key Responsibilities & Tasks】
1. Responsible for delivering against the marketing demand generation and revenue objectives as defined within a specific sales area-based territory for the current year's Go-To-Market plan and priorities.
2. Responsible for demand generation and acceleration through effective planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing data-driven marketing, inside marketing, digital marketing, events, and more.
3. Strategy Execution -
Contributing to translate business strategy and objectives into effective marketing execution tactics to meet marketing and sales goals. Be digital savvy and able to build a tactical Digital First approach including, web, social media (Facebook and LINE@), and paid search on Google. Be fully trained and responsible to ensure brand, quality, consistency, and promote the aspects within all related demand generation and nurturing activities.
Collaborate with different teams to build a balanced set of marketing activities across all pipeline stages including acceleration and close activities as required.
4. LoB Asset Development and Management -
Play an active and engaged part in the development and dissemination of assets such as email, websites and social content, event signage and more. Help assure that all assets are used in market appropriately and resonate with local buyers.
Support the management of the end-to-end asset or campaign production for innovative or strategic priority campaigns.
5. Field Enablement -
Understand the role of stakeholder management in rolling out effective marketing activities, thus influencing internal stakeholders and making relevant decisions for all related marketing tactics and assets to optimize impact in the market. This may include, but is not limited to, adaptation of rollout plans, fine-tuning of target audiences, integration of new communication channels or routes, and more.
Support the communication efforts with sales teams to understand marketing effectiveness, including digital strategies and performance, and to seek out areas of improvements.
6. Lead Management -
Access relevant lead (and performance) reports through self-service or request ad hoc reporting from Marketing Operations teams.
Develop an understanding of internal lead management systems in order to drive proper management of leads and to actively engage with all team members to improve lead acceptance and progression, quality and flow throughout the customer buying cycle.
Review reports to understand the impact of marketing programs on pipeline health and follow-up on necessary actions to drive alignment with relevant business stakeholders and manage escalations proactively.
7. Data and Performance Management -
Focus on execution, consistency and speed to market when documenting campaign execution, lead management activities, and digital insights in the system of records, including data segmentation tools, CRM, reports, dashboards and scorecards. Leverage these systems to analyze performance and seek to identify enhancements and improvements to respective stakeholders.
8. Channel & Ecosystem -
Understand the importance of different routes-to-market and integrate ecosystem and channels (GCGB) into marketing execution strategy, including respective revenue targets. Collaborate and coordinate with GCGB colleagues to create efficiencies between direct and indirect GTM approaches.
待遇面議