【Responsibilities】
1. Conduct market analysis and competitor analysis.
2. Find customer insights through various methods.
3. New product introduction (NPI), including model selection, price strategy, promotion plan, marketing activities, and marketing materials design.
4. Channel strategy planning and communication with the sales team.
5. Managing product inventory and supply, tracking and forecasting.
6. Sales Data Analysis and management (tracking P&L, gross profit, etc.).
7. Assist in communication with HQ in Korea.
1. 產品市場分析、競品分析
2. 消費者洞察蒐集與應用
3. 產品上市規劃,包含品項訂定、價格策略、促銷活動、行銷活動規劃或廣宣製作物
4. 產品通路策略訂定以及與業務單位溝通
5. 庫存與進貨管理(PSI Management)
6. 銷售數據分析與管理 (營收、毛利等資料追蹤)
7. 協助與韓國總部之溝通