職缺描述
aNueNue is currently undergoing a rebranding phase, expanding into the space of lifestyle products with modern pop culture influences. We are actively seeking accomplished mid-high level marketing professionals with a background in pop fashion and lifestyle to join us on this transformative journey. This is a unique opportunity to be a key player in defining the next chapter of one the most admired guitar and ukulele brands of the past decade.
You will collaborate closely with creative and branding directors to strategically plan and execute diverse projects. The scope encompasses international social strategy, the creation and update of official store site content, OMO strategy, new product launch strategy, artist collaboration, international exhibition, and periodic imaging campaign, among other initiatives—reflecting the multifaceted demands of a rapidly expanding brand.
制定並執行營銷策略:
✔創建與品牌目標和目標受眾一致的全面營銷策略
✔實施和監督整合營銷活動,推動品牌知名度和產品銷售
品牌定位和信息:
✔定義和完善品牌定位,確保在所有渠道上傳遞一致而引人入勝的信息
✔與創意團隊緊密合作,制定具有影響力的營銷材料,贏得目標受眾
數字營銷:
✔領導數字營銷工作,包括社群、電子郵件活動和在線廣告
✔利用SEO和SEM策略增強在線可見性,並推動流量到品牌網站
產品推出:
✔計劃和執行產品推出,協調營銷、銷售和產品開發團隊的努力
✔制定能最大程度影響產品和銷售潛力的上市策略
市場研究和分析:
✔保持對行業趨勢、市場動態和競爭對手活動的了解
✔進行市場研究,識別增長機會和改進的領域
與跨職能團隊合作:
✔與外部機構和合作夥伴合作,以增強營銷效果
預算管理:
✔制定和管理營銷預算,確保資源的最佳配置,以取得最大影響
✔監控並報告營銷活動的表現,根據需要調整策略
職務需求
Solid experience in product brand marketing, fluency in social media and social commerce tactics, sensitive to aesthetic trends, appreciation for pop culture, possession of top notch copywriting skill, ability to translate ideas into actionable plans.
✔參與 Rebranding 的品牌全案規劃與執行
✔5-8年行銷實踐經驗,尤其是品牌管理和數字營銷方面
✔中英雙語精通
✔擁有豐富的行銷資源名單與關係網
✔具時尚/生活風格品牌行銷或內容平台編輯經驗者優先考慮
✔喜愛並能理解與感受流行文化脈絡
✔文案擔當,美學嗅覺不掉鍊,創意腦
✔出色的書面和口頭溝通技能,能夠清晰地表達複雜的思想,聽的懂人話也聽的懂鬼話,但只說人話
✔熟悉各主流社群與興趣電商新興玩法與趨勢(ie. IG, 小紅書, YT Shorts, TikTok)
✔深入了解數字營銷渠道、SEO/SEM和社群平台
✔具戰略思維和規劃技能,能夠將想法轉化為可行計劃
✔能夠領導和注入正能量給予團隊,確保提供引人注目且協調一致的營銷材料
✔具有協作思維,能夠在跨職能團隊環境中有效地工作