Position Impact:
Gogoro is seeking the Energy Product Senior Product Manager, responsible for leading cross-functional activities for Energy product business planning. Plan the new business for the energy products. Extract the value of the battery pack and integrate it into the ESS products.
Responsibilities:
• Market Analysis – Conduct in-depth analysis of the energy storage system (ESS) market, identifying industry trends, demand shifts, growth opportunities, and the impact of regulations. Provide data-driven insights to support market strategy development.
• Competitor Research – Analyze market share, pricing strategies, product strengths and weaknesses, and technological advancements of key competitors. Evaluate competitive positioning and provide strategic recommendations to enhance the company’s market competitiveness.
• Target Market and Customer Segmentation – Define key customer groups and target segments within the ESS market based on research findings. Assess the commercial potential of different segments to guide product positioning and marketing strategies.
• Go-To-Market Strategy and Business Plan – Develop a comprehensive Go-To-Market (GTM) strategy, including market expansion plans, sales models, pricing strategies, and partnership approaches. Ensure successful product entry and competitive positioning in the market.
• Cross-functional Collaboration & Product Delivery – Work closely with the Product Manager to align ESS product specifications and features with market needs. Support product development, launch planning, and ongoing improvements to enhance market fit and customer satisfaction.
Requirements
• Minimum 5 years of project management experience working with R&D, manufacturing, and other cross-functions before/ after product launch for consumer electronics.
• Good written and verbal communication skills (both in English and Chinese).
• Positive Attitude with teamwork spirit, highly stress resistant.
• Good skills in risk assessment and cost control.
• Relies on facts, data and judgment to plan and accomplish goals. Performs a variety of complicated tasks.
• Highly organized, production and planning skills are required.