At Swarovski, where innovation meets inspiration, our people desire to explore, experience and create. As a CRM and Trade Marketing Manager you will get a chance to work in a rewarding role within a diverse team that is pushing boundaries. Be part of a truly iconic global brand, learn and grow with us. We’re bold and inventive, revealing astonishing things like no one else can. A world of wonder awaits you.
About the job
Responsible for implementing brand loyalty programs in all aspects, including improve customer recruitment, retention and conversion across omni channels.
Your responsibilities include, but are not limited to:
• Loyalty Program
o Contribute to increase and strengthen the customer loyalty program for both Swarovski Club and SCS.
o Find opportunity in global cockpits and actively share with local team, to better improve current practices.
o Actively monitor best practice in relative industries as well as from key competitors, and estimate its impact on Swarovski
• Communication Campaign
o Localize global communication campaign based on marketing calendar and business target
o Collaborate with Global and local marketing team to manage CRM communication touchpoints, ensure contents and design are brand-fit as well as meet campaign target (incl. but not limited to increase brand awareness, drive conversion, improve retention etc.)
o Design and implement local customer touch points, including but not limited to Line, Dumbchat.
• Promotion/Gifting Calendar
o Communicate, implement and track performance on CRM /CRM related promotion activities according to the market activation plan and global guidelines and policies. This includes any activities related to the integration of on- and offline CRM activities, etc.
o Propose gifts/GWPs/services which will mostly attracting to customers, and help to trigger their conversion and/or upgrade.
• CRM Routine Operation
o Track spending and monitor CRM budget usage status
o Work with external agencies to ensure campaign implementation
o Ensure all stores have sufficient training and information on Be Swarovski and SCS and know how to securely look after customer data
o Supports compliance of all CRM activities with local rules and regulations and create any locally needed terms and conditions including liaising with central legal to ensure compliance
About you
We are looking for a unique and amazing talent, who brings along the following:
• University degree/Education, preferably in Marketing Management or equivalent
• Minimum 5 years of professional experience in retail training role
• A CRM expert in jewelry, luxury, cosmetics or prestige industry related brand or agency is a plus
• CRM program design, implementation, evaluation and improvement solutions
• Planning and communicating CRM program targets and monitoring at store level
• Daily communication with Global CRM, local sales team and 3rd party agency to ensure quality of execution
• Budget monitoring and reporting
• Demonstrate ability to build and maintain productive and cohesive relationships with peers and cross-functional teams.
• Clear picture for career development with strong potential ambition will be a plus
What we offer
You can expect a range of benefits, including:
• Swarovski products discounts
• Employee Assistance Program
• Volunteering leave
• Learning and development programs
Masters of Light Since 1895
Swarovski creates beautiful crystal-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the company designs, manufactures and sells the world's finest crystal, gemstones, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as crystal objects and home accessories. Swarovski Crystal Business has a global reach with approximately 2,400 stores and 6,700 points of sales in around 140 countries and employs more than 18,000 people.
