As the Brand Manager, you are responsible for leading the development and execution of the brand online and offline. You are the Expert of omni-channel, category, consumer and market knowledge and use this knowledge to steer your activations plan. Combining strategic business thinking, customer centricity and brand activation.You are results oriented and entrepreneurial, building strong and lasting relationships with our customers to build joint growth business plans.
【 Key Responsibilities 】
• Develop and execute omni-channel go-to-market strategy, understand key challenges and opportunities to develop strong product and brand plans driving growth.
• Lead & drive annual brand strategic marketing plans and campaigns to evaluate brand visibility and maximize business opportunities.
• Develop and execute 360-degree IMC strategy and omni-channel marketing strategy with strong e-com thinking. Collaborate withthe Business Development team to brief them on the brand priorities and ensure trade coherency to bring to life 360 integrated plans.
• Lead and manage the A&P budget from the P&L as well as the distributing partner's spent expectations which is based on sell-thru.
• Conducted market and CRM analysis. Frame the collection and the analysis of market and consumer data and share them with the rest of the team to seize trends and need gap as well as share with the DMI to ensure coherence of new product to zone's need. Be the consumer ambassador for the team.
• Implement brand activities including but not limited to marketing material development, advertising, media, event/activations management, PR, promotion, etc.
• Competitive analysis to identify business opportunities.