1.Responsible for strategizing, coordination, creation, management and execution of local member retention and communication strategy
2.Spearheading member promotion ideation, planning activities in the campaign calendar at all levels (cross-category, local/regional/group initiatives, store specific) either through mass member or using segmentation methodologies to target member lifestyle or RFM.
3.To set clear member positioning goals and to ensure all communication and in-line by coordinating and optimizing all parts of the marketing mix including price, in-store and external communications
4.Champion of member data and analysis to assist management to be able to make sound business decisions; be it for sales, category, store, OBE & eCommerce growth
5.Main liaison point for all regional and Group related strategies, review, projects and communication
6.Ability to collaborate and innovate to ensure the equity of the membership programme continues to gain strength
7.Drive to make a positive influence across cross-functional teams involve marketing teammates, trading, operations, finance and external suppliers to deliver on CRM and business KPIs.
8.Overall guardians of Watsons members to ensure data integrity, PIPA, rules and policy governance are met
9.Responsible for member CRM A&P budget planning, forecasting and reporting
10.Your day to day management and main area of responsibilities are:
-Solid grasp of CRM data (with reference to market data) for analysis, insight and action
-Member communication (mass/TMP ; RFM/lifestyle)
-Supplier collaboration (brand analysis and TMP)
-Reporting and review (local, regional and Group levels)
-Lead CRM team of Membership and Database marketing
