About this opportunity
The Marketing Manager will direct and oversee all Taiwan Marketing efforts. The individual will plan and coordinate critical processes related to business planning, strategic marketing plans, portfolio management and development, new product launches, business performance tracking, and multi-channel marketing.
The incumbent will meet regularly with commercial team to establish direction and priorities, goals and targeted objectives, participate in the strategic planning process and portfolio planning, and partner with the Regional Marketing team to launch new products in the assigned region and ensure alignment with global launch strategy. The incumbent is responsible for execution of country product launches including sales forecasting, customer targeting, and coordination of regional & national trainings.
The successful candidate will enjoy a dynamic, fast paced mid-size international business and will embrace the Align’s culture of: “Entrepreneurship, authentic and hands-on leadership, flawless execution and a strong passion for winning”.
In this role, you will…
• Develop the Invisalign (CA) business plans, pricing and product positioning and budgets with KPIs tracking
• Design sales boosting promotion and work closely with related team incl. legal and finance.
• Implement market research/insight gathering, monitor competitive activity and identify customer needs
• Direct/Lead analysis of reports tracking the growth of the business (including forecasting of forthcoming business trends); post-sales duties (researching status of customer orders, providing information on possible product problems, forecasting for designated product lines.
• Interact with professional customers through company channel marketing programs
• Develop and implement all marketing activities, including all professional, practice and creative development, collateral materials, localization, translation and distribution, and adjustments to local markets needs and laws;
• Own and manage program performance: implement a consistent framework of how we manage, measure, and execute programs, and engage cross-functional teams to optimise performance of the programs to achieve business goals
• Partner with internal stakeholders to develop and execute marketing program to drive business growth
• Generating and analysing program performance, identifying challenges, best practices, and opportunities, and sharing with relevant stakeholders
• Understand the backend operational structure required to support the running of marketing campaign and programs, working with cross functions and proposing improvements to ensure the programs are smoothly executable in the market
• Develop and execute collaterals, including managing the branding and communication journey to promote high level of engagement with doctors and clinical staffs
• Liaise, develop and lead marketing efforts in cooperation with the APAC marketing and clinical team
Customer Excellence:
Develop strong relationships with key customers and opinion leaders. Develop key relationships with thought-leaders and relevant key opinion leaders in the region.
Keen understanding of the issues including but not limited to clinical issues, competitors, pricing, competitive strategies etc. Represents the company at customer facing events such as educational forums and customer meetings.
待遇面議
遠端工作
