The job incumbent is responsible to set strategic direction of Marketing for Consumer Tire, preparing our organization for breakthrough growth. This role must understand the business strategy and apply strategy to identify and pursue potential targets in the market. The job incumbent will play a vital and strategic role in owning the full cycle of marketing, including brand marketing, product planning, sales planning & operations, product lunch planning and technical service. This also includes timely establishment and review of a robust and efficient business structure in replacement (REP) channels, and develop new business models of Consumer segments through competitive Products, Services and Solutions. 【Key Responsibilities】 ※Brand Marketing 1.Brand Strategy & Market Intelligence: Develop and align strategic plans based on market insights and intelligence. 2.Communications & Campaigns: Create and execute impactful campaigns, ensuring effectiveness and ROI. 3.Digital Marketing: Lead digital marketing initiatives, optimizing performance and measuring ROI. 4.Channel Marketing: Develop and implement strategies to maximize channel effectiveness and reach. ※Product Planning 1.Stage Gate/NPI Process: Oversee the stage gate process for new product introduction, ensuring timely and efficient launches. 2.Product Development: Collaborate with cross-functional teams to drive product development initiatives. 3.Product Portfolio & Lifecycle Management: Manage product portfolio and lifecycle to maximize profitability and relevance. 4.Pricing Management: Develop pricing strategies aligned with market dynamics and product positioning. ※Product Launch Planning 1.Strategic Portfolio: Define strategic product portfolio to meet market demands and business objectives. 2.New Product Introduction & Product Roadmap: Plan and execute successful launches of new products, creating comprehensive roadmaps. 3.Business Case Evaluation: Assess market potential and financial viability of new products through thorough business case evaluations. 4.Sourcing Optimization: Optimize sourcing strategies to enhance product quality and cost-efficiency. 5.SKU Complexity Management: Manage SKU complexity to streamline operations and enhance customer experience. 6.Process Management: Implement efficient processes to ensure seamless product launches and ongoing management. ※New Business Model Development 1.Solution Business Development: Identify and develop new business models and solutions to drive revenue growth. 2.Digital Transformation: Lead digital transformation initiatives to adapt to changing market landscapes and consumer behaviors. ※People Development 1. Mentor and develop team members to enhance their skills and capabilities, fostering a culture of continuous learning and growth. 【Global/ Region/ Local Initiatives】 1.Participate in Region Sales & Marketing conferences, and special projects, where required 2.Liaise, coordinate and collaborate with other market based group entities where applicable . 依勞動基準法，雇主不得僱用未滿十五歲之人從事工作。 According to labor standers, no employer shall employ any person under the age of fifteen. 2. 依就業服務法，外國人須經雇主申請許可，始可在中華民國境內工作。 no According to employment service standers, foreign worker may engage in work within the Republic of China should his/her employer have not yet obtained a permit via application therefore.