We are seeking a Consumer Insight Senior Specialist to understand shoppers’ perception of our brand, ensure customer satisfaction, and support marketing strategies. This role involves conducting quali and quanti research, social listening, and analyzing market share for valuable consumer insights.
Main Responsibilities:
1.Consumer Perception and Satisfaction: Design and execute survey to gain insights into shoppers’ perception of our brand and services. Analyze data to assess customer satisfaction and identify areas for improvement.
2.Social Listening and Trend Analysis: Monitor social media platforms and online discussions to understand consumer sentiment, trends, and preferences related to our brand. Provide insights and recommendations based on social listening findings.
3.Market Share Analysis: Support category and product market share analysis by collecting and analyzing market data, including sales figures, competitor performance, and consumer preferences.
4.Insight Reporting: Prepare concise reports and presentations summarizing consumer insights, satisfaction levels, market share analysis, and recommendations for marketing strategies.
5.Collaboration: Collaborate with agency and cross-functional teams, including marketing, product development, and sales, to provide consumer insights that inform business strategies and decision-making.
